https://www.naturallywisconsin.org/news daily 0.75 2026-03-26 https://www.naturallywisconsin.org/news/mark-doudlah-doudlah-farms-organics monthly 0.5 2026-03-26 https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/52ced622-2823-4242-9eed-94c1e1c82bd3/Mark+Doudlah+Headshot.jpg News - Member Highlight: Mark Doudlah, Doudlah Farms Organics - Mark Doudlah doesn’t talk about food and agriculture in abstract terms—it’s personal. A lifelong farmer, his perspective shifted after losing his father, prompting him to take a hard look at the systems behind how our food is grown. That moment continues to shape how he shows up in the industry today. Now, Mark is a vocal advocate for organic and regenerative agriculture, with a focus on producing nutrient-dense, safe food while reducing reliance on synthetic inputs. For him, the future of farming isn’t just about producing more—it’s about producing better. He sees a major shift already underway. As consumers become more aware of what’s in their food—and how it’s produced—they’re asking new questions and making different choices. That, in turn, is pushing brands and producers to rethink everything from sourcing to transparency. At the center of Mark’s philosophy is a simple idea: consumers have more power than they think. What people choose to buy ultimately shapes what gets grown, what gets funded, and what scales. In his view, the next era of CPG will be driven by that demand for quality, integrity, and trust. https://www.naturallywisconsin.org/news/sascha-dhanjal-saffi-saana monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1771253881810-XR0BY6XBC9F6OL4T80LU/Sascha+Dhanjal.jpg News - Member Highlight: Sascha Dhanjal, Saffi Saana - When Sascha Dhanjal moved from Chicago to Madison, she noticed something different about Wisconsin’s food and CPG community. “The community might be smaller,” she says, “but it’s way more engaged and collaborative. It doesn’t feel like people are competing. It feels like people are asking, ‘How can we bring each other up?’” That sense of camaraderie is what drew her to join the Naturally Wisconsin Advisory Council. Through programs like the FaBcap Accelerator, she experienced firsthand how willing founders and advisors are to share resources, make introductions, and help each other navigate challenges. Sascha hopes Naturally Wisconsin continues to define success in its own way. Rather than trying to mirror larger markets like Chicago or New York, she believes Wisconsin’s strength lies in its character: a community of entrepreneurs who care deeply about food, health, and the environment—not just exit strategies. https://www.naturallywisconsin.org/news/sam-mcdaniel-fortune-favors monthly 0.5 2025-12-16 https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/f2d0cf0d-b33f-452d-98b9-2a6abd0564c8/Sam+McDaniels.jpg News - Member Highlight: Sam McDaniel, Fortune Favors - For Sam McDaniel, CEO of Fortune Favors, relationships are at the heart of building a successful food business. Sam was drawn to Naturally Wisconsin after years of attending chapter events and trade shows across the country, where he saw firsthand how powerful strong, values-aligned networks can be. While Wisconsin is a major player in food and CPG, he believes the state’s ecosystem—especially beyond cheese—deserves greater visibility and connection. “We have so many great companies here and an ecosystem that already exists,” Sam says. “Getting people to pay more attention to it is good for our businesses and good for the state as a whole.” At Fortune Favors, that community-first mindset is core to how the company operates. The team is intentional about building a complete business, not just a brand—placing the jobs they create on equal footing with the products they sell. https://www.naturallywisconsin.org/news/vincent-rice-summit-credit-union monthly 0.5 2025-10-31 https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/ed47b1f9-27a2-4bf0-b093-f19d5f94f03e/Vincent+Rice News - Member Highlight: Vincent Rice, Summit Credit Union - For Vincent Rice, Vice President at Summit Credit Union, joining the Naturally Wisconsin Advisory Committee felt like a natural next step. “As a financial institution with deep Wisconsin roots, it just made sense,” he says. “The natural and organic food industry is such an important part of Wisconsin’s identity—and so is Summit. The two should be working together.” That belief drives Vincent’s involvement with Naturally Wisconsin and Summit’s approach to supporting small business owners. As he puts it, “We need to learn what business owners in this space need so we can develop products and services that truly support them.” For Vincent, that means listening first. Through his engagement with Naturally Wisconsin members, he’s had honest conversations about what’s working—and what’s not—when it comes to accessing financial support. He’s noticed that while many entrepreneurs express interest in financing help, some hesitate to take the next step. “We’re not trying to hold anyone’s feet to the fire,” he says. “We just want to understand their needs and figure out how to help. But to do that, we’ve got to have the conversation.” https://www.naturallywisconsin.org/news/matt-keepman-mullens-dairy-bar monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1755703907366-QRI3YVDRQGMQ44NHSU0M/Matt+Keepman.jpg News - Member Highlight: Matt Keepman, Mullen’s Dairy Bar - “When my wife and I were living in Dallas, she was running a wholesale sorbet business — gluten-free, dairy-free, all-natural, made with the most limited ingredients possible. That philosophy of simplicity and quality has really stayed with us,” says Matt Keepman, co-owner of Mullen’s Dairy Bar and a member of Naturally Wisconsin. In 2016, that philosophy led to a surprising opportunity: purchasing Mullen’s, a beloved but struggling century-old ice cream shop in Watertown, Wisconsin. With deep family ties to the area, reviving Mullen’s felt both like a calling and a chance to create something truly meaningful. “We reopened in May of 2017 after a lot of hard work — restoring what had been lost, rethinking the product, and recommitting to quality. Since then, we’ve evolved Mullen’s into something we’re really proud of. It’s a better product today: no artificial dyes, no carrageenan, no corn syrup — just real ingredients, and even a dairy-free line inspired by that original sorbet business.” The Naturally Wisconsin and FABcap communities have been instrumental along the way. https://www.naturallywisconsin.org/news/https/foodfinanceinstituteorg/2025/05/20/naturally-wisconsin-pitch-slam-prize-goes-to-recpak monthly 0.5 2025-05-21 https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/b50638dc-6278-4fa2-be3f-e3c3df7dd966/Blog-Naturally-Wisconsin-Pitch-Slam-Prize-Goes-to-RecPak-3.png News - Naturally Rising - Wisconsin Pitch Slam Prize Goes to RecPak - Make it stand out Katie Mlaziva, Real Food Brands Naturally Wisconsin Advisory Council Member https://www.naturallywisconsin.org/news/katie-mlaziva-real-brand-foods monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/ed01d48b-3118-4571-9e08-39e04fdb723b/Katie+Mlaziva%2C+Real+Food+Brands.png News - Member Highlight: Katie Mlaziva, Real Food Brands - Make it stand out Katie Mlaziva, Real Food Brands Naturally Wisconsin Advisory Council Member https://www.naturallywisconsin.org/news/naturally-wisconsin-kickoff monthly 0.5 2025-05-21 https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1741030104028-UGCWJNTOFGLGP0U67GSD/Naturally+Wisconsin+Kickoff+Group.jpg News - Naturally Wisconsin Kickoff Celebrates Natural Sector - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1741030625967-OAQ54WGL0A8FABA2W8Z7/Kickoff-Networking-2.jpg News - Naturally Wisconsin Kickoff Celebrates Natural Sector https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1741030625786-SHHOUSJWAI70NPPYPHUO/Kickoff-Networking-3.jpg News - Naturally Wisconsin Kickoff Celebrates Natural Sector https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1741030628145-DROG5ZOEEW5RP474RHWP/Kickoff-Networking-4.jpg News - Naturally Wisconsin Kickoff Celebrates Natural Sector https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1741030628550-KVNQ9URNDIPJGEZVCKGR/Kickoff-Jamie.jpg News - Naturally Wisconsin Kickoff Celebrates Natural Sector https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1741030629930-8ILPW3HCDLQ29ALVAIUZ/Kickoff-Networking-5.jpg News - Naturally Wisconsin Kickoff Celebrates Natural Sector https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1741030630854-7EULGMD30YV1Z5TCLE7Y/Kickoff-Peter-Crowd.jpg News - Naturally Wisconsin Kickoff Celebrates Natural Sector https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1741030631664-LPRL6T011JUUBSVTTEA7/Kickoff-Networking.jpg News - Naturally Wisconsin Kickoff Celebrates Natural Sector https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1741031546236-637NU2J0PQPOKQRVAJ7I/Kickoff-Tera-Crowd.jpg News - Naturally Wisconsin Kickoff Celebrates Natural Sector https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1741031621143-YJB5GG9I55VXESDWP69Z/Kickoff-Networking-8.jpg News - Naturally Wisconsin Kickoff Celebrates Natural Sector https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1741031621688-FCH7ZIZ3QA9Q950AYHZV/Kickoff-Networking-9.jpg News - Naturally Wisconsin Kickoff Celebrates Natural Sector https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1741031630954-927AQNWDUETZSJGJU6BQ/Kickoff-Networking-10.jpg News - Naturally Wisconsin Kickoff Celebrates Natural Sector https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1741031633854-94HJQSK6FMTD5BLLE1NQ/Kickoff-Food.jpg News - Naturally Wisconsin Kickoff Celebrates Natural Sector https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1741031644840-PKC7V386YN6G11DEYDR4/Kickoff-Networking-11.jpg News - Naturally Wisconsin Kickoff Celebrates Natural Sector https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1741031644648-KYI1L2SMPTLRX6APZCF0/Kickoff-Networking-6.jpg News - Naturally Wisconsin Kickoff Celebrates Natural Sector https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1741031650537-84VW8UL75EHYC6RFCL3O/Kickoff-Networking-7.jpg News - Naturally Wisconsin Kickoff Celebrates Natural Sector https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1741031728447-YPF8GB5E3O03EY0J4BGQ/Naturally+Wisconsin+Kickoff+Group.jpg News - Naturally Wisconsin Kickoff Celebrates Natural Sector https://www.naturallywisconsin.org/privacy-policy daily 0.75 2025-02-26 https://www.naturallywisconsin.org/home daily 1.0 2026-04-10 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Home https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/d86d0c1e-aea5-479d-a92e-d037c33d497a/Naturally+Wisconsin+Linkedin+Banner+%281%29.png Home https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/bcdeb8ad-806b-482c-8c9a-7c33c7916759/20240925_215138838_iOS+%281%29.jpg https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/109cee21-9e0e-4764-bc8c-83425148a666/096A9450.CR2.jpg https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/051e479b-200f-4b3d-911b-755cd9e20375/PXL_20240708_200301504.jpg https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/164a5c5a-da70-4460-9ce7-ba1e48870936/20240925_185327077_iOS.jpg https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/e050e114-611a-4f16-ac18-5ce37c618f41/Jasper+Fallucca https://www.naturallywisconsin.org/about daily 0.75 2025-05-13 https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1734408689893-4HLYX6KPKWLKSQ72X56T/20240926_184945845_iOS.jpg About https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/fdd747f1-5af7-4a58-a4ab-c80827f57a35/Jamie-Valenti-Jordan-FFI-Headshot.png About Jamie Valenti-Jordan, Executive Director, Naturally Wisconsin https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/4aef4e2b-114e-429a-b798-dd4aa2ec016c/096A9338.CR2.jpg About https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/9318a999-2656-43b5-bc9c-fc208c222377/Caroline-Bowker-FFI-Headshot.png About Caroline Bowker, Programming & Outreach Specialist https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/8a157c0d-b98d-4bc6-ad26-8f385ec5923e/096A9453.CR2.jpg About https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/a5701fe1-99f5-4037-a9c1-c1e09b0a561f/Sarah-Larson-FFI-Headshot.png About Sarah Larson, Executive Director, FFI https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/23ec566d-76a4-43cc-a097-c596e4f0c0b3/096A9372+-+BEST.CR2.jpg https://www.naturallywisconsin.org/partners daily 0.75 2025-01-22 https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/b52e38de-8ea9-40d9-b56d-cee5b5abad50/096A9346.CR2.jpg https://www.naturallywisconsin.org/terms-conditions daily 0.75 2024-09-04 https://www.naturallywisconsin.org/events daily 0.75 2026-02-23 https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/1725480520710-AMDIKRMZBT4N6EVB9PWD/StepRepeat-green-01.png https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/624052fc-7a1e-49b3-a9d8-7d4107f5b44c/Midwest+Mingle+2026+%281%29+%281%29.png https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/cbcdfe55-f830-4d1a-ae17-de7f0b10aa3f/GROW-Design-Concept-Social-Post-1080x1080+%287%29.png https://www.naturallywisconsin.org/membership daily 0.75 2026-01-29 https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/6e6ebffa-362a-41d5-9193-2013d4ef2bd4/096A9213+-+BEST+-+STAFF.CR2.jpg Membership https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/4d6b4e3c-06a4-4088-8d23-81665117714b/20240925_201330445_iOS.jpg Membership https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/524f21a8-3516-43ee-bfe5-dcd87cec0a56/096A9296.CR2.jpg Membership https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/bc232461-9a0f-4782-b7c0-26e54568548c/096A9162.CR2.jpg Membership https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/44603933-4551-4f57-a67b-a239858bb59f/096A9445.CR2.jpg Membership https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/27c33010-d05d-4b08-99a6-7e558446a9ac/20240926_222119639_iOS+-+BEST+-+RETAILER+-+Presse+and+Outpost.jpg Membership https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/56d64ad2-273a-4e82-b94c-b6943c6b4d88/IMG_7190.jpeg Membership https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/2ea3265f-5552-4ba7-9192-d7a4e1e91973/096A9445.CR2.jpg https://www.naturallywisconsin.org/pitch-slam-2026 daily 0.75 2026-04-10 https://images.squarespace-cdn.com/content/v1/66d8be251fd26c0d4e166eae/546a41c7-ee19-4771-93f6-6aa9d15927e1/NR-ColorLogo-2026.png Pitch Slam - 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