We’re building a more sustainable future

Our purpose:
To build a Wisconsin ecosystem that grows our sustainable & organic leadership through connection, access, and action



Join us
The Naturally Wisconsin Ethos:
All members of the supply chain, from sunlight to consumer, are members of the Naturally Wisconsin ecosystem, including the investment community.
Complex challenges can be collaboratively solved by creative people.
Resources available to larger established companies should be offered to smaller companies, especially underrepresented populations.
Wisconsin represents unique geographic region between Minnesota and Chicago with different natural resources and people.
Natural-conscious products and sustainability efforts are part of the future of the CPG industry and thus require nurturing.

Our Story
More than 150 food-focused entrepreneurs have gotten invaluable help building an investible business model through the Food Finance Institute Fellows Program. Through the program, an extensive network of fellows and other experts has developed, lending their expertise to help each other succeed. FFI launched Naturally Wisconsin at the Food Finance Forum and Expo in September 2024 in order to extend the benefits of this network to sustainable and organic businesses across the state of Wisconsin.
Naturally Wisconsin Staff

Jamie Valenti-Jordan, Executive Director, Naturally Wisconsin

Caroline Bowker, Programming & Outreach Specialist

Sarah Larson, Executive Director, FFI