Sascha Dhanjal shares how Wisconsin’s uniquely collaborative food and CPG community inspired her to join the Naturally Wisconsin Advisory Council and deepen her involvement in the ecosystem. In this member highlight, she reflects on the power of founder-to-founder support and her vision for stronger connections between Wisconsin agriculture and emerging brands.

Sam McDaniel, CEO of Fortune Favors, brings a relationship-driven, community-first approach to building food businesses and serves on the Naturally Wisconsin Advisory Council to help elevate Wisconsin’s underestimated CPG ecosystem. He is passionate about strengthening networks that create not just successful brands, but complete businesses rooted in meaningful jobs, collaboration, and long-term impact.

Vincent Rice, Vice President at Summit Credit Union, shares how building real conversations with Wisconsin’s natural product entrepreneurs helps shape financial solutions that truly meet their needs.

“By reviving a century-old ice cream shop with a focus on real ingredients and conscious growth, Mullen’s is redefining what it means to honor legacy through quality and innovation.”