We create authentic connections to support investment and innovation in Wisconsin's natural sector. Join us!

We bring together entrepreneurs, investors, brands, farmers, retailers, and industry experts for one purpose: to make Wisconsin the best place to launch and scale. Join us!

Upcoming Events

  • Entrepreneur Huddle

    6.22 8-10am

    Forward Craft & Coffee, Madison

    Join fellow food, beverage, and natural products entrepreneurs for a casual morning of coffee, conversation, and community-building.

    RSVP

  • Entrepreneur Huddle

    7.23 9-11am

    HoneyBee Sage, Milwaukee

    Join fellow food, beverage, and natural products entrepreneurs for a casual morning of coffee, conversation, and community-building.

    RSVP

  • Food Finance Forum & Expo

    8.18 9am-6pm

    Wilderness Resort, Wisconsin Dells

    Food and farm entrepreneurs connect with retailers, buyers, investors, and industry leaders for a day of networking, learning, and product discover.

    REGISTER

Naturally Wisconsin News

Featured
Celebration and Support: 2026 Naturally Rising Pitch Competition Goes Live in Wisconsin
Celebration and Support: 2026 Naturally Rising Pitch Competition Goes Live in Wisconsin

Celebrate the innovators shaping Wisconsin’s natural products community at the 2026 Naturally Rising Wisconsin Pitch Competition, our first-ever live statewide pitch event.

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Member Highlight: Mark Doudlah, Doudlah Farms Organics
Member Highlight: Mark Doudlah, Doudlah Farms Organics

Mark Doudlah brings a deeply personal perspective to food and agriculture, shaped by his journey from conventional farming to a strong belief in organic and regenerative practices. As a Naturally Wisconsin Advisory Council member, he champions the role of consumer choice in driving a more transparent, health-focused, and values-driven food system.

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Member Highlight: Sascha Dhanjal, Saffi Saana
Member Highlight: Sascha Dhanjal, Saffi Saana

Sascha Dhanjal shares how Wisconsin’s uniquely collaborative food and CPG community inspired her to join the Naturally Wisconsin Advisory Council and deepen her involvement in the ecosystem. In this member highlight, she reflects on the power of founder-to-founder support and her vision for stronger connections between Wisconsin agriculture and emerging brands.

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Programs + Events:

We offer purposeful programming that celebrates and fuels our unique, dynamic ecosystem.

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Membership:

Join a community where you can find support, gain skills, help others, showcase your company and have fun!

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Partnership:

Help us build a flourishing ecosystem for natural consumer packaged goods in Wisconsin by becoming a sponsor.

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Jasper Fallucca

Jasper Fallucca, Director of Business Development, Palermo’s

“Thrilled to participate in Naturally Wisconsin to showcase all that this great state brings to the food industry. We are fortunate to have large CPG corporations cultivating growth and creating jobs, while having start-ups push the boundaries of what healthy products can be. This is an incredible opportunity to all work together, learn from each other, and ultimately create products in the natural space that we can all be proud of and that have a lasting impact.”

  • Building a Wisconsin ecosystem that grows our sustainable & organic leadership through connection, access, and action.

    Naturally Wisconsin Mission